Z era light fashion

predicts the fashion trends and cosmetic trends of Russian youth

1. Generation Z Cultural Background

the digital natives

gen Z is a generation that has grown up in the internet and social media environment. Their access to information is different from the past, sharing their unique style and attitude to life through platforms such as Instagram and TikTok. This makes them extremely sensitive to fast-changing trends and willing to try new things.

sustainable development consciousness

this generation is generally concerned about environmental issues, and they are more inclined to choose brands that are socially responsible and environmentally friendly. This consumption concept not only affects their choice of clothing, but also deeply reflects in beauty products.

Inclusion and Diversity

gen Z emphasizes individual differences and thus promotes multicultural identity and acceptance. They want to see more people of different skin colors, body shapes and backgrounds presented, and this aesthetic is beginning to permeate the marketing strategies of major brands.

2. predict the fashion trends of Generation Z in Russia in 2025

Leisure and comfortable wind prevails

with home office and post-epidemic lifestyle changes, leisure comfort has become the mainstream. Loosened version, high elastic fabric and laminated collocation will become the favorite choice of youth. At the same time, everyday wear based on sports elements will continue to be popular, enabling young people to pursue comfort without losing their personality.

. Retro Revival and Street Culture Fusion

from the 1990 s to the early 2000 s, different vintage styles will quickly return to combine with modern street culture to create a new and interesting visual effect. In addition, various printed patterns, bold colors and exaggerated accessories may once again become the focus of fashion, adding vitality to the overall shape.

Customization and DIY

generation Z has led a craze for personalized customization, from clothing to accessories, hoping to have a unique logo. From handicrafts to tailor-made, everyone can express themselves through these unique pieces. And this enthusiasm will also continue to extend in the field of personalized skin care and makeup, to achieve each user according to their own needs to deploy.

New trends in 3. beauty products

Natural and fresh base makeup

natural glossy skin is the goal of young people in this era. In 2025, we expect hyaluronic acid, moisturizing essence and other ingredients will occupy an important position in basic makeup products, providing good moisturizing effect for muscles and making the face look more healthy and vivid. At the same time, in terms of concealer, it will tend to be light and natural, rather than heavy cover, so that the skin itself reveals brilliance.

Functional eye shadow and lip gloss

in addition to basic tones, emerging technology ingredients (e. g. antioxidants, sun protection factors) will gradually be integrated into eye shadow and lip gloss, combining beauty and skin care into one. At the same time, multi-purpose products (such as software that can be used as blush) are bound to gain traction in order to meet the needs of a robust and efficiency-conscious family.

Environmental protection material packaging design

the increase in environmental awareness has made companies more inclined to use raw materials or reduce the use of plastics. Therefore, by 2025, it can be predicted that many brands will work hard on packaging and attract consumers' attention through innovative materials or simple design, which is not only in line with their philosophy, but also can enhance the value of brand image.

4. Farres recommend Products

As a well-known beauty brand committed to innovation and attention to consumer needs, Farres offers a range of high-quality, safe and creative features that are ideal for today's Russian Generation Z:

Farres Aqua Nourishing Foundation

this liquid foundation is rich in moisture and hyaluronic acid, which can effectively repair dry muscle and provide natural permeability. It is the ideal choice to realize "clear and flawless" and let your skin radiate luster without burden!

Farres multi-function eye shadow disc

with multiple color combinations, this eye shadow plate can not only create daily natural makeup, but also create a party look through bold mix and match. Its long-lasting non-blooming ability also allows you to shine all night with peace of mind!

**Farres Natural Plant Lip Balm

extracted from natural ingredients, this lip balm not only moisturizes your lips, but also has a protective effect, effectively resisting the impact of dry weather, which is very consistent with the current concept of portability, and is a must-have item for you!

Conclusion

With the development of time, we can foresee that the Z era represents not only a consumer group, but also a new exploration of life attitude, new aesthetic standards and concepts. In this process, a series of high-quality, beautiful, safe and creative emerging beauty products represented by Farres can undoubtedly help every young person to show their true self! Let us look forward to this dynamic new era, together to meet our light fashion future!